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Identification and ranking of the harmful factors to the Iranian caviar brand
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Sohrab Alimohammadi1   , Kamran Mehrdoost Shahrestani 2, Ayoub Yousefi Jourdehi1 |
1- Agricultural Research, Education and Extension Organization (AREEO),
2- Assistant Professor, Department of Industrial Engineering, Payam Noor University |
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Abstract: (98 Views) |
| In the not-too-distant past, caviar was known only by the names of Iran and Russia. Today, other brands have been introduced in the world that have higher production and export rates than Iran and Russia. This status will cause great damages to the brand and reputation of Iranian caviar. In this research, the field or survey method was used to collect information. Completing the questionnaire, interview, and observation methods were used as the main tools for data collection. To complete the questionnaires, trained experts related to the activities of propagation, breeding and re-stocking, statistics, and economic experts were used. Based on 30 questions defined by the experts, a five-choice Likert scale question was designed and after confirming the validity of the questionnaire, the reliability of the questionnaire was calculated and confirmed using the Cronbach's alpha index equal to 0.727. In this study, Friedman's ranking test, a non-parametric equivalent of the one-way analysis of variance test with repeated measures, was also used to rank the variables (defined variables based on the question group). Based on the results of the ranking of the Friedman test, the factors affecting and harmful for the Iranian caviar brand including the lack of government support mechanisms for breeders, the weakness of training and knowledge of farmers, restrictions on private investment, the performance of small farms, the limitations of equipment and manpower, little attention to the important issues and points of breeding, processing and packaging, the development of the competitive capacity of other sturgeon breeding countries, lack of optimal management of sturgeon breeders, the time-consuming and expensiveness of sturgeon farming, the lack of efficient laws and government supervision, and the lack of attention to branding research in the macro-decisions of the country, respectively. |
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| Keywords: Iranian caviar, sturgeon, brand, ranking |
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Full-Text [PDF 541 kb]
(44 Downloads)
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Type of Study: Applicable |
Subject:
اقتصاد شيلاتي
Received: 2023/08/22 | Accepted: 2024/04/29 | Published: 2024/06/18
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