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Market research on commercial marine fish in Khuzestan province based on desirability ranking: An Innovative methodological approach
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Nima Shiry1   , Hooshang Ansari1 , Mohammad Khosravizadeh2 |
1- Agricultural Research, Education and Extension Organization (AREEO)
2- Department of Fisheries, Faculty of Marine Natural Resources, Khorramshahr University of Marine Science and Technology, Khorramshahr, Iran |
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Abstract: (502 Views) |
| The present research was conducted to collect and weigh the criteria affecting the desirability of fish and to provide a coherent and citation ranking for commercial marine fish in Khuzestan province. Semi-structured Delphi interviews with 15 experts were used to identify the criteria. The criteria were prioritized and the sub-criteria were screened using the analytic hierarchy process (AHP) method. A researcher-made questionnaire was used to rank the desirability of fish for consumers and the validity and reliability of the questionnaire were confirmed by conventional methods. Expert Choice and SPSS statistical softwares were used to analyze the data extracted from 181 completed questionnaires. Criteria such as taste and palatability (local weight = 0.209), cooking quality (0.165), thorn density and hardness (0.165), discards ratio (0.153), and price (0.114) are the most striking desirable factors of marine fish in Khuzestan is from the point of view of experts. Fish species including four-finger threadfin (Eleutheronema tetradactylum) (overall weight = 0.379), tiger tooth croaker (Otolithes ruber) (0.368), Sobaity seabream (Sparidentex hasta) (0.364), orange-spotted grouper (Epinephelus coioides) (0.362), silver pomfret (Pampus argenteus) (0.360), Southern meager (Argyrosomus hololepidotus) (0.353), gray sweetlips (Diagramma pictum) (0.353), spangled emperor (Lethrinus nebulosus) (0.351), John’s snapper (Lutjanus johnii) (0.351), and narrow-barred mackerel (Scomberomorus commerson) (0.350) were known as the best options in terms of cooking, preparation, and pre-preparation criteria, respectively, which are more desirable to consumers. The findings of this study can be beneficial for the organizations relevant in the distribution and trade of aquatic animals, such as the Iran Fisheries Organization and it is hoped that the results will be fruitful for production, economic prosperity, and the fishing road map in line with the regulation of domestic markets. |
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| Keywords: Analytical hierarchical process (AHP), Persian Gulf, Ranking, Fish, Consumer, Desirability |
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Full-Text [PDF 833 kb]
(149 Downloads)
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Type of Study: Research |
Subject:
اقتصاد شيلاتي
Received: 2024/07/31 | Accepted: 2024/08/31 | Published: 2024/10/2
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